Ansuz Acoustics 10th Anniversary

10 years ago, Ansuz Acoustics was founded by Lars Kristensen and Michael Borresen. After more than 20 years in the audio cable business, Lars had actually vowed the time never to enter the cable business again. But when Michael presented Lars with his groundbreaking ideas for audio cables, he was absolutely thrilled with the idea. Both has immediately recognized the potential of these innovative and groundbreaking cables. A short time later, they began developing the neccessary production equipment, and eventually, Ansuz Acoustics was born.

They founded Ansuz out of a desire to produce cables that would make the music sound much more natural and authentic. Both Michael and Lars felt that conventional cables when connected to an audio system did not let all the music through and compressed the sound. Through testing and thorough research, they found that induction, poor mechanical stability, and unwanted noise were a big part of the problem. The goal, therefore, was to develop cables and other audio devices that would improve resonance control, reduce unwanted noise, and decrease inductance.

The word Ansuz comes from Nordic mythology and is originally one of Odin's runes, meaning wisdom. For Ansuz Acoustics, the meaning of the word wisdom implies the knowledge one possesses, but also the curiousity and quest to gain new knowledge and thereby become even wiser.

Over 100 years ago, Dane Peter L. Jensen built one of the world's first loudspeakers, laying the foundation for decades of Danish dominance in sound and audio. Since then, Denmark has had a proud tradition of producing the highest quality audio and hi-fi equipment. This is based on years of experience that has led to a great wealth of knowledge in the field of design and production of audio equipment in Denmark.

Since Lars Kristensen and Michael Borresen have spent a large part of their lives in the Danish audio and hi-fi industry, they are very familiar with the Danish design and development culture of audio equipment.

This boundless inquistiveness to gain new knowledge and wisdom that Lars and Michael posses has always been the driving force for Ansuz, since the comany was founded 10 years ago. Their quest to open up new areas of audio technology by gaining new insights into materials science and unlocking the potentials of innovative electronics is a fundamental element of both Ansuz's philosophyand vision. A philosop and vision that aims to bring music closer to people by creating access great, authentic and emotional musical experiences.

Since Ansuz's beginnings 10 years ago, our philosophy has been reflected in the way we develop and manufacture our products. The development process of a new product also provides the basis for further, new and deeper insights, and is thus the source for more new ideas for future projects. This has led to the development of many products, ranging from a very wide selection of different types of audio cables to a wide range of noise reduction tools and resonance control devices. However, the basic idea, philosophy and vision of Ansuz are the same today as they were 10 years ago, and it is exactly the same motivation, philosophy and vision that inspire our sister companies Aavik and Borresen.

Over the past 10 years, Ansuz has grown continuously, both in terms of production capacity and scope of new product developments. The number of employees has steadily increased and now exceeds 30.

As of 2019, Ansuz Acoustics has established its new headquarters in Aalborg, Denmark, together with Aavik Acoustics and Borresen Acoustics. This is also where our production facilities, R&D department, test labs and business administration are located. Ansuz has several audio showrooms on the site, where we present and demonstrate out products to customers, partners and hi-fi enthusiasts from the regiohn and around the world.

Over the past 10 years, Ansuz has continuously expanded its dealer network to be able to offer our audio products in large parts of the world. This allows us to share our enthusiasm for outstanding and authentic music experiences with more poeple across borders and cultures.

At the end of 2020, Audio Group Denmark was established as the umbrella company for Ansuz , Aavik and Borrsen Acoustics to strengthen all three brands. We have learned that the technological development of each of our three brands, Ansuz, Aavik, and Borresen, can often be leveraged across brands.

Our goal for the future is to continue Ansuz's growth trajectory and to keep redefining the existing boundaries in audio technology. This is because we firmly believe that in our quest to unlock the full acoustic potential of music, we have so far only scratched the surface. Beneath this surface still lies a vast, as yet unexplored territory just waiting to be discovered for the benefit of outstanding musical authenticity. Doing this definies the essence of Ansuz: gaining new knowledge and implementing that knowledge into audio devices to bring people closer to music that sounds absolutely natural and authentic.

To celebrate the 10th anniversary of Ansuz, we have developed a limited edition of a special Ansuz Darkz. The Darkz is one of Ansuz's absolute best-selling audio products and represents the essence of Ansuz's product development philosophy in terms of resonance control.

The Ansuz Darks consist of 3 discs. Each of the top two discs floats on three balls for excellent handling and absorption of sound vibrations. Ansuz Darkz absorb vibrations that are not directly related to the signal path. The absorption results in audible vibration feedback that affects the sound quality. It is the natural and authentic sound that Ansuz Darkz resonance control devices are designed to preserve. There is no change to the authentic sound reproduction that often makes the sound seem unnaturally cold and harsh when conventional grounding materials are used.

The limited edition Anniversary Darkz includes both an exclusive selection of materials not yet used in our current Darkz variants, as well as a unique look that visually sets this Darkz apart from the other viriants.

The Ansuz Darkz D2W Anniversary limited edition features a range of exclusive materials to provide the listener withan enjoyable musical experience with the highest level of sonic precision. The three discs of the Darkz are acoustically optimized with a unique coating of zirconium and tungsten - followed by an exclusive layer of zirconium nitride. Finally, the interlayer balls are made of tungsten, a premium material in terms of stability and resonance control. These tungsten interlayerballs are normally only used in our top-of-the-line Darkz model, the Ansuz Darkz Z2 Signature, but have been added to this limited edition anniversary model to make it even more unique.

The discs of the Anniversary Darkz D2W are further acoustically optimized by the Ansuz Anniversary coating. This coating is applied to the discs in a Hi-PIMS (High Power Impulse Magnetron Sputtering) machine to create the finest and most uniform layer of zirconium and tungsten, followed by a layer of zirconium nitride.

In selecting the material composition and dimensions of the Anniversary Darkz, Ansuz was guided solely by its core philosophy, which is to always strive for the ultimate in sound quality.